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Liked https://velvetshark.com/ai-company-logos-that-look-like-buttholes
If you pay attention to AI company branding, you'll notice a pattern:
Sound familiar? It should, because it's also an apt description of... well, you know.
A butthole.
If you ever thought that AI company logos look like buttholes, you're not alone.
FastCompany noticed this trend in 2023 and published an article about it, but (I could only presume) their editors and lawyers didn't let them title the article the way the wanted it to title, so it got published with a more safe for work title: The AI boom is creating a new logo trend: the swirling hexagon. They also were careful not to mention anything anatomical.
I don't have editors or lawyers, so let's take a closer look at some examples:
OpenAI's original logo was a simple, text-based mark. Then came the redesign: a perfect circle with a subtle gradient and central void.
OpenAI's official explanation is a masterclass in corporate euphemism:
"The Blossom logo is more than just a visual symbol; it represents the core philosophy that guides our approach to design and innovation. At its heart, the logo captures the dynamic intersection between humanity and technologytwo forces that shape our world and inspire our work. The design embodies the fluidity and warmth of human-centered thinking through the use of circles, while right angles introduce the precision and structure that technology demands."
Sure, Sam.
Translation: "We made a circular shape with some angles because it looked nice, then wrote flowery language to justify why our butthole-adjacent design is actually profound."
The fluidity and warmth of human-centered thinking through the use of circles is perhaps the most elegant way anyone has ever described making a logo that resembles an anus.
Looking at the logos of the Big AI companies, you can see that they almost all of them have a circular or snowflake-like shape and a central opening.
Only DeepSeek and DeepMind don't follow the trend. Interestingly, both are sea-related.
Up until this point, the logos have been subtle. You might say that the logos are simply circular and there's not much more to it.
But Anthropic's Claude takes it to the next level.
Here's a side-by-side comparison with a drawing from Kurt Vonnegut's book "Breakfast of Champions". I added Claude's logo below for easy comparison.
Both the drawing and the description in the book are unambiguous. This is not just "a circular shape with a gradient" anymore, is it?
Even traditional companies aren't immune. Here are a few notable or funny examples. But the percentage of AI company logos that look like buttholes is still significanly higher than than any other industry.
I especially like the Electrolux one. It's simple, memorable, and once you see a butt and bikini, you can't unsee it.
There are several factors at play:
Circles represent wholeness, completion, and infinityconcepts that align with AI's promise. They're also friendly and non-threatening, qualities companies desperately want to project when selling potentially job-replacing technology.
The human brain finds familiar patterns in random shapes (pareidolia), like a face on Mars, taken by the Viking 1 orbiter and released by NASA in 1976.
But sometimes, designers inadvertently recreate biological forms without realizing the... anatomical implications.
Once a few major players adopted the circular sphincter aesthetic, everyone followed suit. Now we have an industry where standing out means looking exactly like everyone else's butthole.
Basically, the same reason why so many brands change their logos and look like everyone else.
Another factor is how these logos are created. Important corporate decisions involve many stakeholders. The result is often the safest, most inoffensive option, the average of everyone's opinions. In design meetings at AI companies, conversations probably sound like:
No single person suggests making a logo that resembles an anus, but when everyone's feedback gets incorporated, that's what often emerges. Risk aversion in corporate environments naturally pushes designs toward familiar, "safe" territory, which apparently means anatomical openings.
This phenomenon reveals something deeper about the tech industry: the fear of standing out too much. Despite claims of innovation and disruption, there's tremendous pressure to look legitimate by conforming to established visual language.
When OpenAI's sphincter-like logo became successful, it created a template that said, "This is what serious AI looks like." Now, any new AI company that doesn't resemble a colorful anatomical opening risks being seen as unserious or unprofessional.
This isn't the first time tech design has gone through a conformity phase. Consider these previous waves:
Each era started with innovations that were quickly copied until the industry reached saturation point and moved on to the next trend.
Logos become increasingly interchangeable (one of the bags is real, but they all look the same)
AI companies can take some comfort in knowing they're not the first to face unintended anatomical comparisons. Logo history is filled with disasters but to keep this consistent with the theme of the article, here's a couple of them.
Maybe companies should have a panel of "middle schoolers" on their payroll to review logos before launch. They'll find every possible inappropriate interpretation with ruthless efficiency.
For companies brave enough to differentiate, here are some alternatives:
Does this mean AI companies should change their branding? Not necessarily. The familiarity clearly works in building trust. But perhaps the next wave of AI innovation could be accompanied by some visual innovation too.
For companies looking to break the mold, consider these approaches that successful tech brands have used:
The challenge for the next generation of AI companies isn't just technological - it's finding visual language that communicates innovation without resorting to the same tired sphincter-inspired patterns.
PS. This post is meant to be humorous, but let's not pretend there isn't a serious point here about the depressing sameness in modern design. No actual anuses were consulted during this research, though several designers were clearly thinking about them.